Dan Cohen AUTHOR On Base wishes all of its readers a happy Thanksgiving holiday! Look for the next issue on Monday, Nov. 26.
Japanese auto major Honda’s big ticket item – the fourth generation City sedan has finally made its way into the burgeoning Indian market with a price tag of ₹7.42 lakh.City, the most desired car from Honda on Tuesday finally bid adieu to the speculations and the rumours around it since its global unveiling in November last year. The company launched the car in five trims in the domestic market-Honda City E, City S, City, SV, City V and City VX. This is the first time Honda is offering its City sedan in both petrol and diesel options in the country. Honda City diesel is going to be India’s most fuel efficient car by offering a fabulous 26kmpl mileage. The petrol version of the City sedan packs a 1.5-litre i-VTEC engine, which churns out a power of 119 PS @ 6600 rpm and 145 Nm torque @ 4600 rpm. The diesel variant comes with a 1.5-litre i-DTEC engine, which is also used in the Honda Amaze. It is mated with a 6-speed manual transmission and pumps in 100 PS power @ 3600 rpm and 200 Nm torque @ 1750 rpm. The petrol model of City comes in two variants: 5-speed manual and automatic, which is offered with a CVT automatic gearbox.The petrol variants of the City sedan is priced between ₹7.42 lakh and ₹10.98 lakh, while the diesel variant starts at ₹8.62 lakh and the top variant comes for ₹11.10 lakh.Dealers across India have started accepting bookings for Honda. The delivery of the City petrol will commence from mid-February, while the diesel models will be available in the market immediately, said the company. According to Honda, the bookings have already crossed 9,000.Price and ModelsHonda City petrolPetrol E MT: ₹7.42 lakhPetrol S MT: ₹ 8.04 lakhPetrol SV MT: ₹8.49 lakhPetrol V MT: ₹8.99 lakhPetrol VX MT: ₹9.93 lakhPetrol V CVT: ₹9.49 lakhPetrol VX CVT: ₹10.98 lakhHonda City DieselDiesel E MT: ₹8.62 lakhDiesel S MT: ₹9.24 lakhDiesel SV MT: ₹9.66 lakhDiesel V MT: ₹10.16 lakhDiesel VX MT: ₹ 11.10 lakh
The Films and Theatre Society offers audiences a five-day Winter Theatre Festival as a New Year’s present featuring some blockbuster performances. The festival that spans from January 8 to 26, will be held at the Capital’s Kamani Auditorium in Mandi house and it will see Rakesh Bedi, set the stage on fire with his famous play Massage in which he plays as many as 24 different characters as the festival opens. And the curtains will be drawn by play Kahani Teri Meri starring legendary actor and costume designer Dolly Ahluwalia. Also Read – ‘Playing Jojo was emotionally exhausting’The interesting feature of this festival as is that all the plays are of different genres. After Massage on January 8, one will witness an Indian adaptation of Shakespeare’s Merchant Of Venice, called Saudagar followed by Wo Lahore, A family drama set up in the times of partition and Draupadi, an all-woman musical drama depicting the story of world’s most blessed as well as most-cursed woman. “In the last five years, our aim has been to present before our audiences a different play and this festival confirms it. We have roped in Dolly Mam as Boodhi Kaaki in my play Kahani Teri Meri, earlier known as Koobar aur Kaaki and getting to see Dolly mam perform live on stage is a chance not everyone gets. She lives her character,” says Atul Satya Koushik, the director of the festival. Also Read – Leslie doing new comedy special with Netflix“We make sure that we are taking our plays to various cities like Jaipur, Lucknow, Mumbai, Chandigarh and as we move around, we realize that even Delhi is missing out on some amazing performances in those cities. That’s how we got the idea to invite Rakesh Bedi’s play Massage to our festival,” adds Koushik, who is also the writer-director of 15 plays produced by the society.Massage, a two-act play, is a monologue in which Rakesh Bedi portrays several characters which can be seen vividly as the play progresses. Written by one of the most prolific and hard-hitting writers of modern India, Vijay Tendulkar, Massage tries to peep into the underbelly of today’s society through the escapades of Happy Kumar, who comes to join the film industry to become an actor while Saudagar is an Indian adaptation of one of the most famous plays of William Shakespeare – Merchant of Venice. This adaptation is peculiar for recreating quintessential Shakespearian moods on stage in an Indian set-up. Wo Lahore, a musical drama, is set in the middle of twentieth century’s India which has been the most-written, most-performed and most-talked-about part of Indian history. This is a story of an ordinary woman, a mother of three sons, who tries to keep her family intact amongst everything that is happening around. This play shows the internal conflicts and turmoil prevailing in an ordinary Indian family with the struggle for freedom, social beliefs of those times and the then partition in the backdrop.Draupadi has always been a celebrated character of the epic of Mahabharata and many myths, conventions and perceptions have been associated with her in various versions of her life’s story. This plays takes excerpts from the story of Draupadi as known to everybody and adds to it some imaginative sequences to bring out the real essence of association between Draupadi and today’s women. Kahani Teri Meri, earlier known as Koobar aur Kaaki, is an amalgamation of Munshi Premchand’s Boodhi Kaaki and Dharamveer Bharti’s Gulki Banno. Atul Satya Koushik has merged the two stories in such a way that their essence and the exquisiteness remain unharmed. The vision and mission of the director transcends the stories to an incredible level. The play depicts the various desires of human beings.When : January 8 to 26 Where: Kamani Auditorium, Mandi House
September 23, 2013 6 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your online audience — and your customers.Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals.We spoke with Daniel Waisberg, anayltics advocate at Google, who provided some useful tips about how to use the popular tool. Here are 10 essential questions to ask when using Google Analytics to track and improve your company’s website:1. Why is it important to gauge my website metrics in the first place? Knowing precisely what your website visitors — who are often current and potential customers — like and dislike about your site can help you reach your overall business goals.”Once you understand your customers’ preferences and tastes, you are in a much better position to create a better experience for them,” says Waisberg, who is author of Google Analytics Integrations: Centralizing Digital Marketing (Daniel Waisberg, 2012). “And a better website experience will inevitably lead to a happier customer.”2. How can I connect Google Analytics to my website? If you’re not already using Google Analytics, getting started is relatively easy. First, visit the Google Analytics website. Next, click on “Create an Account” and follow the basic account configuration steps.You’ll then be supplied with a snippet of Google Analytics HTML to insert into the source code for your website. This code is essentially how Google Analytics taps into and captures your website’s usage statistics. If you don’t have immediate access to the back end of your website to insert the tracking code, you should ask your website administrator to do it for you.3. What are Google Analytics ‘Goals’ and why should I use them? After installing Google Analytics’ tracking code, your next step is to identify what key website visitor actions you want to monitor. Google Analytics refers to these as Goals, which you should use to measure which types of content trend well with visitors and which don’t.There are four basic types of Goals:Destination. A specific location within your website.Duration. How long individual website visits last.Page/Screens Per Visit. Which pages and screens visitors view during a single visit.Events. Actions visitors take during a visit, including ad clicks, social media shares and video plays.4. How can I find out how people discover my website and keep them coming back? Google Analytics’ Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.Pay special attention to Google Analytics’ Referrals reporting. Referrals represent visits to your website from other websites that link directly to yours.You can use referral and keyword data to improve your site’s search engine rankings and to increase your awareness of who is linking to you when, where and why. Understanding what draws people to your website can help you give them more of what they want, which should increase engagement and encourage repeat and longer visits.5. Can I track my Google Adsense campaigns with Google Analytics? Yes, Google Analytics does measure the success of your Google Adsense. If your objective is to generate revenue through AdSense initiatives, Waisberg recommends using Google Analytics’ Pages report. It provides a detailed view of which website page performed best in terms of generating AdSense revenue and more.”If you find that posts about celebrities generate more revenue than posts about soccer, you might consider writing more about celebrities,” Waisberg says.6. Can I gauge the success of my Google AdWords initiatives? You can also leverage Google Analytics to find out which of your Google AdWords campaigns work and don’t work, and why.To find out, create an advanced Google Analytics Pages report segment that includes only AdWords visits that did not finish any conversion. Once you do that you can check the Landing Page report to look for those pages that have the highest bounce rates, Waisberg says. Culprits for bounces might include poor website content copywriting or design and underperforming browsers and devices.7. How can I track and improve e-commerce sales? You can use Google Analytics’ handy but somewhat technically advanced Goal Funnel feature to analyze the overall success of your e-commerce efforts — right down to individual shopping cart transactions, if you like.Waisberg recommends taking advantage of the Goal Funnel option to find out where in the online shopping process your customers abandon their purchases. Knowing when and where shoppers get cold feet and back out of a buy could help you fine tune your online shopping experience and, ideally, increase your sale completion rate.8. How can I see which browsers and devices people view my website on? In Google Analytics’ Audience section, you can view a complete list of all of the web browsers, operating systems and devices your visitors use to access your website.If a significant number of people are viewing your website on smartphones and tablets, for example, perhaps it’s time to consider developing a mobile app or optimizing your site for mobile to better serve them.9. How can I know what is sending my website visitors away? Google Analytics’ Exit Pages feature shows you the individual pages within your website that users are on when they navigate away from your site.If your main homepage URL is the top exit page on the list, chances are you’re losing visitors right there on the first page they see. If that’s the case, perhaps it’s time to redesign your main landing page for optimal engagement. Or, if the page users exit on the most is buried deep within your site and isn’t particularly useful, consider deleting the page altogether.10. How can I share key Google Analytics data with my clients, colleagues and stakeholders? You’ll likely want to, or might even have to share all the beneficial user data Google Analytics gathers with people who have a vested interest in your site. Luckily there are several ways to do this, even automatically, if you wish.To email a report, simply look for the email button just above the Google Analytics chart you’d like to share. Next, you’ll be prompted to choose contacts to email it to and which file formats to send the data as (exe., .pdf. .csv, etc.). You can also allocate how often to send the information (once, daily, weekly, monthly or quarterly) and pick which days of the week to send reports. Enroll Now for Free